About

EasyParcel is a logistics and parcel delivery platform that simplifies the process of shipping and managing deliveries. It connects users with various courier services, offering a user-friendly interface for booking, tracking, and managing shipments at competitive rates. EasyParcel aims to provide convenient, cost-effective solutions for businesses and individuals in need of delivery services.

Job Scopes

1. Strategic Marketing & Public Relations:

   - Develop and execute comprehensive marketing and PR strategies that elevate the company’s profile and align with business goals.

   - Leverage market research to identify opportunities for brand positioning and audience engagement.

2. Campaign Management:

   - Lead and manage multi-channel marketing campaigns, ensuring impactful execution across digital, print, and media platforms.

   - Utilize creative approaches, including partnerships and sponsorships, to amplify the brand’s reach.

3. Stakeholder Engagement:

   - Build and maintain strong relationships with key stakeholders, including government agencies, corporate partners, and media outlets.

   - Act as the primary point of contact for high-level negotiations and public affairs.

4. Crisis Communication:

   - Handle sensitive and potentially damaging situations with finesse, ensuring the brand’s reputation remains intact.

   - Develop contingency plans for potential PR crises, demonstrating a proactive approach to risk management.

5. Team Leadership:

   - Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.

   - Oversee the professional development of team members, providing guidance and support as needed.

6. Innovation & Creativity:

   - Introduce innovative marketing techniques that capture public interest and differentiate the brand in a competitive market.

   - Continuously explore new avenues for brand storytelling, ensuring content remains fresh and relevant.

7. Ethical Decision-Making:

   - Navigate ethical dilemmas with integrity, balancing the needs of the company with the broader impact of marketing decisions.

   - Maintain transparency and honesty in all marketing practices, even when faced with pressure to deceive.

Job Requirements

- Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is advantageous.

- 7+ years of experience in marketing or public relations, with a focus on high-stakes or government-related campaigns.

- Demonstrated ability to lead successful marketing initiatives that involve complex stakeholder management.

- Strong understanding of digital marketing, media relations, and crisis communication.

- Excellent leadership and team management skills, with a proven track record of developing talent.