About

Founded on 2018, our client company continues the traditional practice of serving rice on banana leaves but with a new approach. Their main focus is on providing meals on banana leaves while ensuring that they uphold the essence of this tradition.

They take pride in using only fresh and flavorful ingredients in generous portions to meet your banana leaf meal cravings and they prioritize quality and refuse to compromise.

Job Scopes

Planning Marketing Strategy

• Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
• Regularly define and identify the most effective communication channels to promote existing products and services
• Develop advertising opportunities (e.g. through specialist publications, radio or other media) Creating Marketing Content
• Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
• Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion

Driving Brand Partnerships

• Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
• Source for and promote events that will drive traffic to the F&B outlets and grow revenue Brand Management & Awareness
• Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
• Handle and coordinate all media requests, media releases, enquiries and presentations - hosting media, influencers and VIPS to drive quality media and impactful word of mouth
• Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
• Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

Customer engagement

• Facilitate customer engagement and retention on-site through various marketing channels (eg. tactical offers) in order to improve brand loyalty, and expand outreach, visibility, and value.
• Support the Operations team in managing guest experience on-site
• Respond to media or customer queries/complaints as well as host special events to promote restaurants
• Build and maintain customer database and engage through regular customer communique (eg. newsletters, loyalty program etc)
• Coordinate and facilitate the outlet’s business progress.
• Ad-hoc duty assigned by the management.

Job Requirements

• Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
• At least 5 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Proven track record as Sales/Marketing Manager
• Has a genuine interest and knowledge of food and beverage
• A strong network of connections is an asset, including media, social influencers, and industry partners
• Self-motivated, creative flair, eye for details, and resourceful.
• Strong project management skills
• Excellent communication skills. Able to think and write strategically
• Advanced computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
• Those who embody the culture of the brand
• Service-focused, energetic, and people-minded individuals with a can-do attitude
• Youthful and extroverted individuals
• Encouraged to establish a relationship with regular customers
• Strong command of written and spoken English and Bahasa Malaysia language.